AI Customer Assistants with Microsoft Copilot Studio

Empowering tourism businesses with AI-driven customer service and internal process automation

Microsoft Copilot Studio is a no-code/low-code platform for building AI-powered virtual agents — also known as AI assistants or chatbots. It is part of the broader Microsoft Power Platform, which includes Power Apps, Power Automate, Power BI, and Power Pages. Together, these tools allow organisations to build apps, automate workflows, visualize data, and create customer- or staff-facing digital experiences.

With Copilot Studio, companies can build AI assistants for both external users(guests, visitors, partners) and internal users (staff, guides, customer service agents). This flexibility means businesses can automate not only customer service but also internal processes such as knowledge sharing, task management, and booking handling.

What makes Copilot Studio powerful for tourism and hospitality businesses:

• AI assistants for guests & customers

Handle repetitive questions about bookings, activities, opening hours, transport, and destination information 24/7.

• AI assistants for staff

Provide quick access to internal documents, instructions, schedules, and operational tools via chat.

• Multi-channel deployment

Copilot Studio allows you to easily integrate your AI assistant with:

• Your public website
• A custom mobile or web app
• Microsoft 365 apps (Outlook, SharePoint, etc.)
• Microsoft Teams for internal use
• Other platforms through APIs

• Boost sales and customer satisfaction

Proactively recommend activities, packages, or upgrades, automate booking-related tasks, and improve guest satisfaction with instant and consistent answers.

• Reduce workload and improve efficiency

Free up human resources by letting AI handle common or repetitive interactions.

When combined with the other Power Platform components:

• Power Apps can offer custom booking tools or staff apps.

• Power Automate can handle background processes like confirmations, reminders, and data sync with booking systems.

• Power BI turns collected data into insights for optimising operations and offerings.

For tourism businesses like resorts, DMCs, DMOs, and attractions, this technology brings automation, customer service, and operations together in one scalable and cost-effective ecosystem.

The Safartica chatbot supports guests and partners by providing instant answers to frequently asked questions about activities, accommodation, and practical information. More than just a Q&A bot, it also plays a proactive sales role by recommending and upselling bookable activities such as snowmobile safaris, husky tours, and guided Northern Lights excursions. Safartica’s customers now get quicker answers and better activity suggestions during their booking journey.

Vaattunki Chef is a customer-friendly chatbot dedicated to helping guests with daily dining information. The bot answers questions about the daily buffet menus, allergens, opening hours, and special dining events. This saves time for both guests and staff while improving the dining experience with up-to-date menu information always available through the chatbot.

Snowman World offers unique winter attractions, including snow activities, an ice restaurant, and snow constructions. The Snowman World chatbot helps visitors plan their visit by answering questions about tickets, opening times, available activities, and dining options. It is a reliable assistant for visitors looking to get the most out of their magical day at Santa Claus Village.

The Visit Ylläs chatbot acts as a digital information desk for the entire Ylläs region. It provides visitors with helpful information on accommodations, activities, transportation, local services, and events. It helps tourists find the right information instantly, reducing the load on local service centers and making sure guests enjoy a smooth and well-informed visit.